American Latino Media Wants to Hear Your Voice

28/06/11 0 COMMENTS

American Latino Media is proud to announce the completion of the first developmental stage of americanlatino.com, a social and professional utility platform designed to meet the needs of the growing Hispanic American population sector and increase awareness of the positive social, political, economic and cultural Hispanic contributions to American society.

“We aim to provide insight to the general public about the Hispanic experience in The United States and allow all users to express their opinions and to offer an understanding of the social, political and economic developments that affect them as Americans of Hispanic and Latino origin” says Hugo Lembert, CEO and Founder.  “We are searching for that one single and powerful voice. We need the community to give us that voice in our quest to educate ourselves and fellow Americans about what it is to be Latino and Hispanic in this wonderful nation we all call home” adds Lembert.  

The beta version of Americanlatino.com contains resourceful components ready for use by the general public. Editorial topics range from Politics to Arts and Entertainment, Culture and Identity to Business and Technology.  Social Media components include a community forum and calendar of events. Advertising components include a classified marketplace, a business directory and a jobs board.  Users can post events, free basic classified and business listings and more.*   

It is evident that the bicultural nature of the US Hispanic/ Latino can not be unraveled through our native language and cultural ancestry alone. Nearly half of US Latinos under 25 either prefer speaking English or are bilingual. This number is expected to increase as the assimilation process takes its course. Although US Hispanics/ Latinos are well aware of their cultural background, their mind-set, overall philosophy and expectations mirror our US contemporaries. The new Latino generation is very much engaged in media but we remain dissatisfied by the lack of representation. 

Americanlatino.com is committed to filling this void by remaining focused on issues that are relevant to the wants and needs of the emerging bicultural American and of those interested in obtaining insight about the Hispanic/ Latino American experience.  “We are focused on capturing community knowledge and making it available to the general public in an effort to encourage meaningful discussion and trans-cultural communication” says Steven Roth, Vice President of Marketing and Business Development.

It is evidently clear that American Latino Media’s vision is focused on learning about the life experience, aspirations, concerns, role and responsibility of American Latinos in shaping the Hispanic and Latino community. For more information about content contribution, please contact Steven Roth at (347) 612-8991 or Sroth@americanlatino.com.  Americanlatino.com is also offering free basic listing and classified advertising for a limited time only.  All you need to do is register! If you have any questions contact Hugo Lembert at 703-346-5747 or Hlembert@americanlatino.com

Will US Born and Acculturated Hispanics and Latinos Retain Latin American Cultural Identity Over Time?

04/01/11 1 COMMENTS

A few months back I used Linkedin.com to conduct an informal poll to gain insight into cultural identity within the US Hispanic population segment.  Aside for having a very dynamic and proactive membership base, Linkedin.com contains several Hispanic and Latino groups who exhibit an extraordinary commitment to the community by devoting time for the exchange of ideas and the discussion of issues that affect the political and economic development in our community. 

The main objective of the poll was to search for an inclusive term that would transcend the complex racial, cultural and religious background of American citizens who trace their origins back to Latin America.  We asked which of the following terms do you identify with? A) Latino B) Hispanic C) American Latino D) American Hispanic. 

The results were quite fascinating.  There were 412 comments spread across four Linkedin.com groups from 183 respondents at the time I tabulated the responses. Over 40% of respondents did not check a specific choice.  But rather went on elaborating about their parent’s country of origin which included Puerto Rico, Mexico, Cuba, Peru, and Dominican Republic and so on.   Only 59% of respondents checked at least one of the choices as follows:

A) Latino 53 or 28%
B)  American Latino 8 or 4%
C)  Hispanic 40 or 21%
D)  American Hispanic 11 or 6%
E)  N/A* – 72 or 41%  

 *Among the N/A category, approximately 3% ignored all four choices and wrote “American” and approximately 50% chose Hispanic and Latino rather than pairing Hispanic or Latino with the American hyphen.

Engagement with respondents was insightful and inspiring.  The poll led me to confirm the magnitude of Hispanic diversity and it was quite indicative of developing attitudinal trends within the US Hispanic and Latino community as it also led me to question the level of fragmentation within the community.

Geographic proximity: global empowerment of news and information; ease of transporation; and US – Latin American political and economic ties will continue to fuel Hispanic and Latino heritage and customs retention in the US.   According to this poll, younger US born and acculturated respondents seem to cling to the pluralized concept behind the American terms Hispanic and Latino, rather than using as subgroup (i.e, Mexican, Cuban, etc).  It also appears that the Spanish language may no longer serve as a “unique” identifier, especially among those born in the US after 1985. This is especially challenging for marketers, as more and more English language vehicles targeting the Hispanic and Latino market emerge.   


Americanlatino.com Beta Site Version Opens

04/01/11 0 COMMENTS

In the past year, American Latino Media has been working on a social and professional networking platform designed to meet the needs of the growing English speaking Hispanic and Latino community in the United States.  The first fruit of this effort was released in November 2010.

The beta version of Americanlatino.com contains five editorial sections, community blog, community forum, classified advertising, business directory and job board.  The main focus today is on content creation, development and refinement of the portal’s design and functionality.  As a result, American Latino Media invites serious editorial content (Writers) contributors who would like to become part of the company’s growth and take ownership of americanlatino.com’s editorial section.  American Latino Media also welcomes the adventuresome souls in the Hispanic and Latino Blogosphere to beta test americanlatino.com and provide feedback.

What and Why Americanlatino.com?

Americanlatino.com mission is to empower its users by bringing up meaningful dialogue and provide insight about the Hispanic and Latino experience in the United States on topics that yield an understanding of social, political and economic developments that affect Americans of Hispanic and Latino origin.   Americanlatino.com platform intends to deliver a singular voice unique to all US Hispanics.  The site allows members to express opinions and report on current events that shape the fabric of the community.  It is during this process americanlatino.com hopes to provide insight to the general public and highlight Hispanic contributions to American society.

Core Features:

1- Five Editorial sections focused on topics of keen interest Hispanics: Culture and Identity; Education; Politics; Arts and Entertainment; Business and Technology.  Editorial sections are limited to registered experienced and aspiring writer members.

2- Blog: Open to all registered members interested in sharing their ideas and opinion about topics that matter. 

3- Community Forum:  Open to all registered members.  Picture it as “target tweeting”.  You are targeting a like minded audience.  

4- Business/ Service Directory: Business directory where members meet to find products and services they need.  We invite all business to post basic business listings for FREE.*  

5- Classified Marketplace. All users can post free text classified ads

6 – Job Board.  At this stage, we encourage all users to open their account and post a resume for free as AmericanLatino.com embarks on signing new advertising partners. 

If you are interested on becoming a member of our elite editorial team, Please contact Hlembert@americanlatino.com for details

What is an American Latino?

07/11/10 0 COMMENTS

The US Hispanic and Latino population segment is evolving as the growth of US born Hispanics takes its course.   Second, third and fourth generation Hispanics and Latinos are are on the rise and so is the ease of switching from one culture to another.   Assimilation and acculturation conditions may also diminish any divisive cultural barriers normally found within the foreign born Hispanic and Latino segment.  As a result, we are already experiencing a rise of an American Latino culture as more Hispanics and Latinos; regardless of what Latin American country of origin; view themselves as one group in the eyes of others, including non Hispanic and Latino contemporaries.

The American Latino breaks racial, ethnic, cultural and religious barriers to form one single voice as diverse as the so called Anglo and Latin American worlds.   He/ she is an emerging American who happens to retain strong moral and cultural values from his/ her ancestors.   For this reason, I believe that the perception of what it is to be Hispanic/ Latino today will change considerably in the next few decades.

Hispanics and Latinos Moving to the Internet

07/11/10 0 COMMENTS

According to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, the U.S. Hispanic Internet market reached a record of 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

The U.S. Hispanic online audience growth to 20.3 million users also represents a year to year growth of 6 percent. Hispanic Internet users also exhibited a surge in online engagement, including strong increases in time spent and pages consumed. The total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the total U.S. online population), while total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).

According to the Hispanic Pew Institute, English dominant Hispanics lead Internet audience growth. Approximately 78% of English speaking Latinos and 76% of Bilingual Latinos use the Internet, compared to 32% of Spanish dominant Latinos, 67% non-Hispanic whites and 58% non-Hispanic Blacks. Furthermore, 89% of Hispanics who have a college degree, 70% who have completed high school and 31% who did not complete high school use the Internet.

According to Research and Markets, a market research resource, there are significant differences in how online Hispanics consume online media in contrast to non-Hispanics even when different demographics, online attitudes and behaviors are considered. Hispanic Internet users continue to look for content that is increasingly relevant and connects with their cultural aspirations.  Marketing successfully to online Hispanics/ Latinos requires marketers to understand the different segments of Hispanic consumers as it pertains to language, income, education, and levels of acculturation that are unique to this segment of the online population.

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