Will US Born and Acculturated Hispanics and Latinos Retain Latin American Cultural Identity Over Time?

04/01/11 1 COMMENTS

A few months back I used Linkedin.com to conduct an informal poll to gain insight into cultural identity within the US Hispanic population segment.  Aside for having a very dynamic and proactive membership base, Linkedin.com contains several Hispanic and Latino groups who exhibit an extraordinary commitment to the community by devoting time for the exchange of ideas and the discussion of issues that affect the political and economic development in our community. 

The main objective of the poll was to search for an inclusive term that would transcend the complex racial, cultural and religious background of American citizens who trace their origins back to Latin America.  We asked which of the following terms do you identify with? A) Latino B) Hispanic C) American Latino D) American Hispanic. 

The results were quite fascinating.  There were 412 comments spread across four Linkedin.com groups from 183 respondents at the time I tabulated the responses. Over 40% of respondents did not check a specific choice.  But rather went on elaborating about their parent’s country of origin which included Puerto Rico, Mexico, Cuba, Peru, and Dominican Republic and so on.   Only 59% of respondents checked at least one of the choices as follows:

A) Latino 53 or 28%
B)  American Latino 8 or 4%
C)  Hispanic 40 or 21%
D)  American Hispanic 11 or 6%
E)  N/A* – 72 or 41%  

 *Among the N/A category, approximately 3% ignored all four choices and wrote “American” and approximately 50% chose Hispanic and Latino rather than pairing Hispanic or Latino with the American hyphen.

Engagement with respondents was insightful and inspiring.  The poll led me to confirm the magnitude of Hispanic diversity and it was quite indicative of developing attitudinal trends within the US Hispanic and Latino community as it also led me to question the level of fragmentation within the community.

Geographic proximity: global empowerment of news and information; ease of transporation; and US – Latin American political and economic ties will continue to fuel Hispanic and Latino heritage and customs retention in the US.   According to this poll, younger US born and acculturated respondents seem to cling to the pluralized concept behind the American terms Hispanic and Latino, rather than using as subgroup (i.e, Mexican, Cuban, etc).  It also appears that the Spanish language may no longer serve as a “unique” identifier, especially among those born in the US after 1985. This is especially challenging for marketers, as more and more English language vehicles targeting the Hispanic and Latino market emerge.   

Americanlatino.com Beta Site Version Opens

04/01/11 0 COMMENTS

In the past year, American Latino Media has been working on a social and professional networking platform designed to meet the needs of the growing English speaking Hispanic and Latino community in the United States.  The first fruit of this effort was released in November 2010.

The beta version of Americanlatino.com contains five editorial sections, community blog, community forum, classified advertising, business directory and job board.  The main focus today is on content creation, development and refinement of the portal’s design and functionality.  As a result, American Latino Media invites serious editorial content (Writers) contributors who would like to become part of the company’s growth and take ownership of americanlatino.com’s editorial section.  American Latino Media also welcomes the adventuresome souls in the Hispanic and Latino Blogosphere to beta test americanlatino.com and provide feedback.

What and Why Americanlatino.com?

Americanlatino.com mission is to empower its users by bringing up meaningful dialogue and provide insight about the Hispanic and Latino experience in the United States on topics that yield an understanding of social, political and economic developments that affect Americans of Hispanic and Latino origin.   Americanlatino.com platform intends to deliver a singular voice unique to all US Hispanics.  The site allows members to express opinions and report on current events that shape the fabric of the community.  It is during this process americanlatino.com hopes to provide insight to the general public and highlight Hispanic contributions to American society.

Core Features:

1- Five Editorial sections focused on topics of keen interest Hispanics: Culture and Identity; Education; Politics; Arts and Entertainment; Business and Technology.  Editorial sections are limited to registered experienced and aspiring writer members.

2- Blog: Open to all registered members interested in sharing their ideas and opinion about topics that matter. 

3- Community Forum:  Open to all registered members.  Picture it as “target tweeting”.  You are targeting a like minded audience.  

4- Business/ Service Directory: Business directory where members meet to find products and services they need.  We invite all business to post basic business listings for FREE.*  

5- Classified Marketplace. All users can post free text classified ads

6 – Job Board.  At this stage, we encourage all users to open their account and post a resume for free as AmericanLatino.com embarks on signing new advertising partners. 

If you are interested on becoming a member of our elite editorial team, Please contact Hlembert@americanlatino.com for details